https://alextcoleman.com/clients daily 0.75 2020-11-27 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333851987-UOI3JZ23PDBNY4NTC0LI/P.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333851236-7F3XFJQJJEH6MZ5CHCUB/BD.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333850409-5KY9A888HQSPAAM11YJL/BEL.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333851345-98I3X6G9WVXAR74L0QTN/CP.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333850593-2Y6REMQ6WPT1AP6SUY5H/GFD.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333853954-GTNGF420UJHNMGHEPL3O/TLD.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333850678-HA99DJL94C79ZBQJ1RI2/Font-of-the-Jack-Daniels-Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606460257768-MY19AQMP54I5TGV6C66Z/AS.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333852601-XAJBICMH3Y4V5RHTU963/SM.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333851342-4X2WNIGJZM5JPZHSETGX/H%26M.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606333852644-HJYOBIW8FKPA140H83QI/pM.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606334392374-3OFW655W9PKZ46DYDFYC/GSS.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606334467531-NY6CZLAZ7JM8MVS60DCO/IS+2.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606334548026-V87DZI9WO6BQMEBQQ4CP/MS+4.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606366995801-9E70JJCZ9JL031G2XO8V/sephora.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606412984918-RMT2NR4Q1T0QVXGS75JD/ABS.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606413136747-5AEG6R5HPALPHZVHMR5C/Hudson_Whiskey_Logo.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606460252626-7WRB1HB2UCJ66OBLNINV/SA.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606460336282-0IIAJSVTH8WOT2MKTRUJ/tag-heuer-logo.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1641266420265-HIHDHR95JBPNEYTBTE37/lc2.jpg Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3deb1da7-4fc2-4624-a877-49169b2bffbd/delta_k_r.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3bd231e4-1f72-452c-bda9-7b90aa0dbb8d/US_HNDX_LOGO_Simple_BLACK_2018.png Clients https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/72e90eb4-556e-46f2-9f4a-17692a08149f/logo-sponsor-michelobultra.png Clients https://alextcoleman.com/about daily 0.75 2022-01-05 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270583746-5QIB8T89J13ZFQUH178D/IMG_5523.jpg About https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://alextcoleman.com/contact daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://alextcoleman.com/work daily 1.0 2025-09-10 https://alextcoleman.com/work/hendricks-gin-x-neptunia-launch-2022 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/523038b9-a998-4553-aba1-40be22f61be1/neptunia+Pool.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 Challenge / Objective: In March 2022, Hendrick’s Gin launched NEPTUNIA, the latest limited release from Master Distiller Ms. Lesley Gracie’s Cabinet of Curiosities. Infused with an uncannily refreshing blend of coastal botanicals, NEPTUNIA is inspired by the rugged and majestic sea that sits just two miles from Hendrick’s Gin distillery in Girvan, Scotland. My team and I executed a multi-channel campaign with the goal of amplifying the visibility and reach of the all-new Hendrick’s NEPTUNIA Gin, leverage the innovation behind the Cabinet of Curiosities, immerse consumers into the world of NEPTUNIA through spa activation in downtown Manhattan, and engage consumers through a bespoke seeding kit that brings to life the magic of the sea. Results: Our activation was a (3) floor spa take over at the AIRE Ancient Baths in New York with a single day load-in and (1) Press / Media Day and (2) Consumer days. Live Days: Thursday, 3/24 (Press & Media) Friday, 3/25, Saturday, 3/26 PR Plan phased out into 6 key moments: the virtual press event, the product launch, the Hendrick’s NEPTUNIA Undersea Imaginarium & Spa, hosting media fly ins, Magic-of-the-Sea Spa Kit, and sustain pitching for the remainder of H1. Total Placements (Media, Broadcast, and Social): 100 Total Articles: 76 Total Broadcast: 11 Total Spa Activation Articles: 15 Social Placements: 28 The immersive pop-up highlighted the Hendrick’s latest innovation launch, Neptunia. Guests in attendance experienced a progressive journey through the original Hendrick’s brand world down to the depth of the Scottish sea. Peculiar engagements and unexpected “spa treatments” drove theatre and surprise & delight moments throughout. Treatments included the incredibly popular Octopus Tarot Reading, Serenity Sea Monster interactions, a meditative sea experience and an express aromatherapy ‘sea’ mist and ‘sea’ breeze. Attendees also had several photo engagement moments from a life size floral Hendrick’s Neptunia bottle to the ‘sea ball pit’ pool. All guests enjoyed a complimentary Neptunia spa candle, lapel pin and spa slippers to take home keeping the brand top of mind after the event. Sea-inspired bites were available and highlighted the Neptunia gin-ionette paired with freshly shucked oysters. The cocktail strategy featured mother brand serves and a mocktail option on the first level. Neptunia specialty cocktails were available from various service points throughout the bath level and were all incredibly well received by guests! Overall we had over 20+ actors, (4) Audio engineers, (2) Lighting Directors, (2) Stage Managers, Fully fleshed out script and (4) months of pre-production. https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/baf57735-a90b-4d38-ba1b-8fd652ebadd6/Hedgebottle.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f869bc03-9b46-4351-ae7b-cca383a0cfe6/Bizbash.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1c1c94b8-e50d-4269-a086-bbf1608ad6b0/Forbes.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a0077974-535c-4391-95f3-c56160d709e4/Rock+bar.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7afa6f6a-72b4-4d8b-a9dc-4f347f656976/Tarrot.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/92ff640c-cdf7-4331-871d-306d6f050de2/mERMAID.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/9bd48bc9-e5c8-449c-a0aa-6b57e59b7d78/hdk+OVERVIEW.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/75407bcb-87a2-4494-90e8-9189c110b6f0/Exterior.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/569fdeaf-33aa-4306-ab97-29e036868c0c/Raw.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/fd6edffd-0660-4149-b7cd-2f391a1ac3c9/Ballpit.jpeg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/c2fbdf8f-09fb-462f-bf8b-33685c780128/First+Floor.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/55652a73-d038-4565-a839-e03397dfcad7/EM.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/c23a48e6-eea9-4c32-b0c2-3b2255693f59/NYC+Unplugged.jpg Work - HENDRICK'S GIN X NEPTUNIA LAUNCH 2022 https://alextcoleman.com/work/hendricks-gin-x-formula1miamigp-2023 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a62043a3-23ec-4480-907b-91b0ea25392e/P1533723.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 Challenge / Objective: Formula 1 Grand Prix returned to Miami for its second season from May 5th to May 7th 2023! Race weekend provided adrenaline-filled, spectacular, and the hottest events Miami has to offer. Hendrick’s fulfilled many attendees' fantasy weekend by delivering best-in-class and curiously refreshing cocktails while providing an immersive experience with a beautifully executed three-story bar, enhanced by jugglers, a Victorian stilt-walker, and everyone’s favorite, Clay-mazing. The Gin Garden added the traditional Hendrick’s Gin flair with white garden table seating, chairs and branded umbrellas to provide additional seating to relax and escape (even for just a moment) from the notorious Miami heat and sun. The Hendrick’s motorcycle and cucumber sidecar photo op with a branded hedge wall complete with roses and overgrown florals provided the picture-perfect backdrop to commemorate the unforgettable Formula 1 experience. Results: Our activation was our 3 Story Hendricks Gin Bar which is larger than life at 22’W x 20’D x 20’ H, accompanied by a custom built out Gin Garden, our Hendrick’s Gin sidecar motorcycle photo op and fully branded bridge allowing fans to naturally traverse into our world of Hendricks. This all fit within in a 70’x70’ space inside Turn 3 to maximize our fan and consumer exposure. Live Days: 5/5 - 5/7 Festival Attendance: Free practice (Friday) - 89,472 Qualifiers (Saturday) - 90,298 Grand Prix (Sunday) - 90,766 Guest experience included: interacting with our (4) professional actors, educating consumers on Hendrick’s Gin from our East Coast Ambassador, enjoying the shade and floral greenery from the Gin Garden, photo memories were created along side our custom Hendrick’s Gin sidecar motorcycle, consumers were able to walkaway with branded fans, cooling towels, and pins, while enjoying (3) different crafted cocktails (Cucumber Lemonade, Strawberry Sundance and our frozen Skylight Delight). Total Cocktails Sold = 4,268 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/264f0a84-9ed9-4907-a45a-edc76438eda1/P1533229.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/beae75e9-ca41-472f-a396-8801337bfc25/P1533650.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3ada7b3a-9b87-48c3-b671-0011a0763980/P1544130.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/761b1a4b-56e6-4550-8ed9-9ef8b80a00c4/EM.JPG Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/fdf2fa29-f510-4e55-9f0b-dd71ee34c1fb/P1555451.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/278dd902-c654-4eac-a58d-a356cde8939a/P1544749.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/4747ba72-2917-461f-90cd-5b59eaab9822/P1533195.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/698c3600-9356-4588-aff8-58b253bdd451/P1544178+%281%29.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/9b506c87-15cc-4400-b2e5-224c9fdad560/P1533225.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a3f80932-16c5-45dc-9e19-08ee734fd916/P1533017.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7abba391-5658-4317-a19c-ea8250af48ea/P1533236.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/0a7a1267-7b17-4394-9081-93ead4821704/P1544265.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/8c9fc6b8-a5bd-450e-b4be-79212f96b6d2/P1522811.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e1011ca4-cf76-418a-bb82-2bd416e9c92b/P1522802+%282%29.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/966e5a29-7dbe-413a-a08b-3b3c0e1ef395/GP.jpg Work - HENDRICK'S GIN X FORMULA 1 MIAMI GP 2023 https://alextcoleman.com/work/delta-airlines-x-delta-sync-wi-fi-holiday-activation-2023 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/36cc04e9-9bd3-433b-8436-083c30312e04/PPPP.jpg Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 Challenge / Objective: Delta Sync Wi-Fi came to life for holiday shoppers in NYC with a Flatiron storefront takeover December 14-17, 2023. A incredible series of holiday window displays told the story of how you can customize your travel with Delta Sync Wi-Fi and all its partners. Holiday consumers were encouraged to scan a QR code in each window to launch a mobile experience where they could customize their own holiday journey and then enter for a chance to win a Delta Air Lines gift card. Inside, guests could escape the cold and grab a complimentary drink, snack and gifts from Delta Sync Wi-Fi brands, while learning more about Delta Sync. Activation Hours & Location: Location: Iron23, 29 W 23rd St, New York, NY Thursday, December 14: 12pm-4pm (Invite Only) & 5:30pm-8pm (Private Cocktail Hour) Friday, December 15: 12pm-6pm Saturday, December 16: 12pm-6pm Sunday, December 17: 12pm-4pm Results: Our activation was a full venue take over at Iron23 using over 40’x40’ of their raw space, transforming it into the world of Delta Sync while ensuring we had a monumental focus on their premier partners. T-Mobile, Atlas Obscura, Walmart +, Paramount +, New York Times Games and Resy. The exterior of the space was fully wrapped in Delta and Partner creative, while executing (6) custom window diorama build outs. Interactive touchpoints inside included seamless registration through QR development to sign up to win a free domestic trip through Delta, Lounge Area by Paramount + to view their new streaming service, elevated and catered beverage station, custom holiday calligraphy cards and a personalized gifting station. Attendance = 1.8k Exterior Window Impressions = 37.6k Exterior Window Engagements = 3.9k Average Engagement Time = 22 Minutes Window QR Scans = 1.8k Digital Game Participants = 2k Sweeps Entries = 1.1k https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/196c94c6-fafb-4974-980a-66a642caa368/line.jpg Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/28e880f7-3004-4e88-b84d-7ba9e6b191ea/LR.jpg Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/2f43ab44-05f1-4b67-8cec-0d75a3519131/Calig.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ab49a7f0-80a6-4012-bea4-aa339b9a421a/bebebe.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/10de02b9-f0c1-4dab-97c4-96beb66b02de/Giftinging.jpg Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/13a0b76b-9c6f-4dbe-928c-d5fafc4eb7ab/GIFTTTT.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/6c3c413d-89c2-4011-ad83-9424ad0f90a2/INT.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/46bec0e8-ea5b-45fa-8f36-ce4cecd6cd51/NOMAD.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f8aa4dfe-375a-479d-9a40-900922f5afab/DIA.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/22b63d9c-6f81-451e-a30b-682313a84db0/EXT.JPG Work - DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023 https://alextcoleman.com/work/hendricks-gin-x-sea-hear-now-2024 monthly 0.5 2024-12-18 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/330dce65-ffc0-4874-b11f-5ea1c6ca90dd/hdk+shn+2.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 Challenge / Objective: Hendrick's Gin made a impact at the Sea Hear Now Music Festival at Asbury Park, NJ where attendees enjoyed an electrifying lineup featuring headliners such as Noah Kahan, The Black Crowes and Bruce Springsteen. Hendrick's Gin showed up with one of kind 14’H x 10’W floral archway and interactive experience with the signature Hendrick's Boar Bar at the beach, enhancing the environment of the festival sitting in a 20’x 20’ footprint. The combination of live music, ocean front stages, and Hendrick's Gin's brought in the perfect connection for a key activation where consumers could enjoy music, the brand world of Hendrick’s and a crafted cocktail experience. Results: Our activation space was roughly 20’ x 20’ and the build was , installed in (2) days. Over the course of (2) days (Sep 14, 2024 – Sep 15, 2024) we sold over 8k cocktails with a festival attendance of 35k From 2023 to 2024 we sold 2k more cocktails due to an enhanced activation with increased consumer dwell time Hired 2 talented samplers to engage with festival goers to hand custom branded fans, polaroids, and water bottles Handed out over 2k of branded Hendrick’s POS items We also hit a social media engagement milestone, with over 2k impressions and likes through out the 2 day festival Had over 6 influencers / press come to our activation to capture curated content for the brand https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e2cbe4b8-72d0-48ae-a2e4-3648608a49d9/hdk+shn+3.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/2728834d-e01f-4257-ac0f-b6cf3a86cbc0/hdk+shn+10.png Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/d5d96ede-2849-451a-901e-65f535d5779d/hdk+shn+9.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3a177d69-6e2c-4cbe-b950-bb112f3ccbac/hdk+shn+8.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f93fd181-b869-41a3-8e75-def825da61c7/hdk+shn+7.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ad4e0fb2-18c1-4f30-9ddf-32472abded45/hdk+shn+6.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ae8065b1-6a93-45c0-b895-21e872188706/hdk+shn+5.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/d21ea28c-677d-44ef-a3cb-635bbf0b5458/hdk+shn+11.png Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7bb72a22-b755-4e96-b010-1c1c98c62506/hdk+shn+12.png Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/bf86564a-351e-47af-8aaa-c4a690945c95/hdk+shn+14.jpg Work - HENDRICK'S GIN X SEA HEAR NOW 2024 https://alextcoleman.com/work/hendricks-gin-x-house-of-wonders-2024 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/d4880467-3aed-4145-9dfc-ded0a0bdb5a7/Image+%286%29.jpeg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 Challenge / Objective: The third and final year we produced another unforgettable the Hendrick's Gin activation for this years Tales of the Cocktail in New Orleans, LA - Hendrick’s Gin House of Wonders. Returning to the well known venue, Race & Religious Hendrick's Gin once again brought the space to life, executing a 360 degree interactive and vivid imaginative experience for our consumers. Each space within the venue had it’s own Hendrick’s Gin touch making it extremely captivating. We brought in a living bush in the primary bedroom themed after a grand orchard, guests were delighted by an oyster shucker stationed in the bathroom, providing a delightful bite while bringing the brand to life. We turned the third floor into the exhilarating world of Club Cucumber which quickly became the most sought after club at Tales of the Cocktail, with lights, ground fog and an extensive cocktail program / bar. Results: Our activation took over the entire estate of Race and Religious, (3) property houses, over (6) rooms, installed in (2) days and live for (1) We went live on Wednesday, July 24th from 12pm - 6pm, with over 1500 guests and served 2500 cocktails along side (4) different elevated food options, (6) experiences (15) actors, and contracted (6) world renowned bar teams from across the world. We hired (8) talented samplers to engage with consumers to hand custom branded fans, parasols, masks and water bottles, while encouraging them to experience the House of Wonders journey Handed out over 2k of branded Hendrick’s POS items We also hit a social media engagement milestone, with over 4k impressions and likes through out the 1 day event Had over 10 influencers / press come to our activation to capture curated content for the brand https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/9192570f-d013-4dd9-be8b-89e524601d07/HOW+24_2.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ce941d46-90cf-42f5-9973-54cb3d180c8d/HOW+24_3.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/917def27-265c-4593-ab2e-b290c2166180/HOW+24_4.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3655faac-3293-453d-9a67-b89cb699bef8/HOW+24_5.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/34b29fdb-ba79-4c04-b885-a8dde21b9726/HOW+24_6.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/6bf01c6b-ce2b-4437-b0c1-33d4eb601a47/HOW+24_7.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/788ce730-8d9b-4c21-8cd0-75031c02cf98/HOW+24_8.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/002e4ec7-d351-418b-bf3b-c62208614aa8/HOW+24_9.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/65fad32e-fd8e-4641-9631-ec1e876b6e58/HOW+24_10.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/fe095ca3-b359-4bea-bea2-052c82b0c444/HOW_24_12.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/064f28a9-b760-45df-a26e-770c870fdc59/HOW_24_1.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f2f3e385-ae86-4bc0-a090-677cca103e0b/HOW+24_11.jpg Work - HENDRICK'S GIN X HOUSE OF WONDERS 2024 https://alextcoleman.com/work/hendricks-gin-x-cucumber-lemonade-regional-cart-2025 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a143ba94-2951-4bee-8f8a-cbdaa9e3f472/Image+%2817%29.jpeg Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 Challenge / Objective: Design and Fabricate (6) turnkey Hendrick’s Gin sampling carts for the Regional Marketing teams to use on the West, Central and East markets. (4) months were dedicated to bringing this asset to life, which involved budget, creative, fabrication, drafting, media / PR, process planning and the initial launch to ensure the overall program and build were a success. Results: This asset launched in February of 2025 for all (3) key Regional Markets to use for their local events. After the carts were deployed our agency manages the logistics for each event. The setup is done with local support, since we fabricated the asset for ease of setup, live management, dismantle and shipping. Cart DIMs = 8’6’’ L x 3’ 5’’ W x 9’ 5’’ H Freight = (2) Medium Sized Crates for ease / cost efficiency of transport Install & Dismantle Time = 2hrs Setup Requirements = (2) people who can lift at least 25lbs Intended Use = These carts will be used at tradeshows, music festivals, charity events, golf tournaments, on and off premise. https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/9d0225b2-d85d-4c04-83c3-d72d7db76252/HDK+1.png Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e1b16060-62ff-4b6d-b94d-4872c3aa27b1/HDK+2.png Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/6d092400-9121-4b1d-a1e6-e79bc74dc87c/Image+%2811%29.jpeg Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a54ada79-7fc8-4522-bd80-f23bc853b2c3/Image+%2812%29.jpeg Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/6c86f6db-41b9-42f6-8ffc-c7e9b0be27fc/Image+%2813%29.jpeg Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/11820cb8-c1d1-4c94-9281-5022964153cd/Image+%2818%29.jpeg Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/8c54176b-b333-49af-86bc-dd5577087d1c/HDK+4.png Work - HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025 https://alextcoleman.com/work/michelob-ultra-x-fifa-cwc-pitchside-club2025 monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/afa1dcf7-dcd4-4737-813d-27d44f4f999b/Screenshot+2025-08-12+at+1.03.48%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 Challenge / Objective: Michelob ULTRA tasked our team to come up with a creative activation concept for the FIFA Club World Cup final. After several rounds of ideation, renderings, budget exercises, we brought to life the, Michelob ULTRA Pitchside Club. This quickly became the premier spot for Club World Cup fans—where soccer culture, community, and brand come together to harness the tournament’s peak energy and deepen connections with consumers. The Pitchside Club offered several different experiential touch points, including A fully branded space immersing guests in Michelob ULTRA and the FIFA Club World Cup—rooted in soccer culture, sparking buzz, and serving as the go-to hub for VIPs, influencers, and celebs. Results: Our activation took over the SECOND venue in Manhattan, NY with the addition of their shared public park. (4) months of pre-pro, (3) install days, (6) live days, (2) strike days Live from Tuesday, July 8th - Sunday, July 13th 2025 from 2pm - 9pm, with an exclusive VIP night for celebs, influencers and ABI executives featuring world renowned, Axwell from Swedish House Mafia. Consumers started their journey through the GA entrance which was featured in the public park attached to the Venue, where they would interact with our “Play to get in” moment. This interactive engagement had consumers try their best shot of scoring a goal on a professionally goalie (where they were let in on the 3rd try). The goal and structure were custom fabricated to create a soccer pitch, which scaled 14’H x 40’L x 30’W. While event goers waited their turn they could help them selves to a variety of Michelob ULTRA products, listen to music, engage with our Brand Ambassadors or watch the live match on the custom billboard screen. Once consumers entered inside they were transported into our FIFA Museum Tunnel, which housed over 25+ artifacts from different football legends across the world, which were art handled from the FIFA museum in Zurich, Switzerland. Each artifact was housed in a custom fabricated showcase built into a wall system that mimicked goalie netting to tie into our football thematic. This space also included dynamic lighting and sound to bring in a full 360 degree experience where consumers felt like they were walking onto the pitch as they neared the end of the tunnel. Leaving the tunnel consumers then Entered our “Match Bar” where guests could watch the live broadcast from Men in Blazers on 10’ custom LED wall accompanied by full surround sound and LED panels that covered the ceiling for a full encompassing viewing experience. The Match Bar also included a custom fabricated Broadcast Booth for Men in Blazers to do a live broadcast of their show along with a panel discussion with several sports legends From the Match Bar event goers then entered into our Kit Bar which, where they could browse over 60+ rare vintage jerseys for purchase from our partnership with Classic Football Shirts or get a customized Michelob Ultra Jersey with their name, favorite number on the back and choose from a varitey of custom patches. Jerseys were heat pressed onsite for an immediate premium giveaway experience. Once consumers left the Kit Bar they entered into our Game Room Bar which offered a premium luxury viewing area built out with from our partnership with Lovesac with over (7) large LED screens from our Hisense partner for watchability. Guests were also enjoying complimentary passed food and had access to our open bar serving a variety of Michelob ULTRA and NA products. At the end of the Match Bar, event goers had the opportunity to challenge Lionel Messi in a game of football G.O.A.T where our custom built tech showcased a virtual reality experience to preform different football juggling tricks against Messi to spell out G.O.A.T. to win limited merch. KEY METRICS: 5k Event Attendees 600+ Walk-Ups 23.5k Total RSVPs 2.5+ Hours of Activation Dwell Time 8k+ Michelob Ultra Products Consumed 423MM + Earned Impressions (PR - Online/Broadcast) 20MM+ Influencer & Partner Impressions (Social) https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/44dc866a-f011-4574-919b-d657fcadd6f2/Screenshot+2025-08-12+at+1.08.30%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ba30f73b-4209-48da-87ad-fe0746707309/Screenshot+2025-08-12+at+1.09.47%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/37b86cd0-91a8-4769-8f2d-5204fba4f848/Screenshot+2025-08-12+at+1.11.42%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1a09a4cd-61e6-4768-adc3-ce96fd6177c1/Screenshot+2025-08-12+at+1.12.10%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/2c58ca48-b882-46d0-a30b-32fcb865e8af/Screenshot+2025-08-12+at+1.12.58%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3525c132-a690-49a9-a8b4-fbe8bc8aa9eb/Screenshot+2025-08-12+at+1.16.20%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/bf2f2d03-268d-4d6f-b7d1-3df90358f74e/Screenshot+2025-08-12+at+1.18.56%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a324f921-1981-4325-a25c-860321f9fe06/Screenshot+2025-08-12+at+1.19.25%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/42b708a0-a68c-4a05-a9dc-92cb4e7085e9/Screenshot+2025-08-12+at+1.21.40%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/025ee5ee-d49f-4da2-ad4f-70b189ffa42d/Screenshot+2025-08-12+at+1.22.47%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e0a0db37-0a46-4ea4-a8f6-b1ce8a8f6f51/Screenshot+2025-08-12+at+1.23.16%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/5d64113f-9e6d-4098-9556-01986186931e/Screenshot+2025-08-12+at+1.24.09%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3989e9b8-4ca5-466f-9ec7-4fbfc4cf28f2/Screenshot+2025-08-12+at+1.26.54%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/a5308772-eb88-4dc3-bf4a-530ea0d825e5/Screenshot+2025-08-12+at+1.27.18%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/54fcb547-6e08-4ab2-9ee6-d3ac9837598b/Screenshot+2025-08-12+at+1.28.43%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e8b775c3-5499-49c4-ae5d-c48b07127a95/Screenshot+2025-08-12+at+1.29.13%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/9709c5ad-efd4-4af9-af93-d38f46c1db53/Screenshot+2025-08-12+at+1.31.39%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/0965f083-6542-4c6f-b3ab-efa2b64f3e24/Screenshot+2025-08-12+at+1.32.02%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/8fe0161c-732c-4025-9a26-80e7fc340101/Screenshot+2025-08-12+at+1.32.31%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/8909f3e6-0042-4787-a64c-ab5027cbdb6c/Screenshot+2025-08-12+at+1.32.58%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/26fd61d1-a18f-44c8-8e02-deba1167437c/Screenshot+2025-08-12+at+1.35.43%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/e235ccf1-b10a-469a-a266-de632b3e580e/Screenshot+2025-08-12+at+1.36.12%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/2502f1b6-449c-471f-88d6-dbe609678b24/Screenshot+2025-08-12+at+1.36.43%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7ee4664b-5b3e-433c-b575-1a29958d2253/Screenshot+2025-08-12+at+1.37.29%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7d8ab715-63ac-4523-b4fe-f2ac6481e3e6/Screenshot+2025-08-12+at+1.40.38%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/62aaabf8-1b39-4311-80a7-b0f3945fa687/Screenshot+2025-08-12+at+1.41.01%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/17b84e56-f263-4dc5-a392-25247de2f2cb/Screenshot+2025-08-12+at+1.42.25%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/5a7c0e22-19e0-4e28-9236-9df0240c051f/Screenshot+2025-08-12+at+1.43.44%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/ce4655e2-d5ac-4e28-81d6-8fa3971a0bd1/Screenshot+2025-08-12+at+1.44.54%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/94ef67a3-3488-4719-af33-f18df678f18c/Screenshot+2025-08-12+at+1.45.30%E2%80%AFPM.png Work - MICHELOB ULTRA X FIFA CWC PITCHSIDE CLUB 2025 https://alextcoleman.com/work/beats-by-dre-mexico-city-x-running-festival-2018 monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245703921-OKXF0VE88YC7ZQDAL6F7/IMG_1783.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 - Challenge / Objective: Create a listening experience to showcase Beats By Dre’s new Studio Headphones during the middle of live music festival. This was to show how effective the noise cancelation quality was in each pair of headphones. Results: Built a custom fabricated headphone display area for consumers to engage with all the different versions and types of Beats By Dre headphones. On the other-side of the activation we included our capture pods that allowed consumers to create unique content that they can't capture using their own devices. This included motion tracking technology mixed with audio. Over the course of 1 day we had over 5,000 visitors 4,500 social media impressions Captured over 5,000 registered consumers https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245972712-QLN4BJU0LT2LRMVDEE2O/IMG_1780.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245969270-67H3D4F80AWPLPMHMKCS/IMG_1805.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245972306-QAG6CCMZ0PQM0GMPOFUF/IMG_1791.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245969194-SSSF8W2AGI9KGDF11SX3/IMG_1861+2.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606460675968-R54O9PDQ68JPDNUQIM8C/IMG_1725.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606245972031-YH7NK551J26NMW2FR6VV/IMG_1814+2.jpeg Work - BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018 https://alextcoleman.com/work/pixel-x-labcorp-2021 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/80493dd8-00cc-4283-a6d6-7ac6797f587f/BH4_6195.jpg Work - PIXEL X LABCORP 2021 - Challenge / Objective: Worked with a team of in house creatives to create a :15 & :30 spot showcasing Labcorp’s new partnership with Pixel, an at home COVID-19 testing service. Results: Spent over a month of pre-production developing the digital narrative; while simutanealously generating a product shot list to be leveraged in paid media assets, web content, social channels…etc. Media and spots were trafficked via banners and connected TV. https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/185a7ecd-c9db-4461-ac2d-d9c59c9f22f5/BH2_3998.jpg Work - PIXEL X LABCORP 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3820ff73-8329-4d92-9aab-f0a854ed50b1/BH2_3099.jpg Work - PIXEL X LABCORP 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/50b4ca5a-d895-45e7-8259-f0150f5c6e35/BH2_3184.jpg Work - PIXEL X LABCORP 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f6b04ea3-1b6e-46ad-8f36-78e28394a14d/BH4_6184.jpg Work - PIXEL X LABCORP 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/51a133cb-bb3d-4bea-983e-544d38b1348d/BH1_1667.jpg Work - PIXEL X LABCORP 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f9e8232a-7a6b-445d-a2f0-9eb4b2b16ec2/BH3_4828.jpg Work - PIXEL X LABCORP 2021 https://alextcoleman.com/work/hendricks-gin-x-bottlerock-2021 monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/2897ce35-cdb8-4e1f-96b0-3089b547cdea/3+FRONT.PNG Work - HENDRICK’S GIN X BOTTLEROCK 2021 - Challenge / Objective: The return of Hendrick’s Gin at BottleRock 2021, included us bringing back the monumental 3 Story Bar. This particular asset has been known to be one of Hendrick’s most eye-catching activations with several touch points, interactive elements and photo worthy moments that speaks volume to the brand and festival goers. With only a month of pre-production we were able to produce the top voted best brand activation, which had the highest volume in liquor sales. Results: Our activation space was roughly 25’ x 25’ and the build was over 22’W x 20’D x 20’ H, installed in 2 days. Over the course of 3 days (Sep 3, 2021 – Sep 5, 2021) we went through over 145 cases of Hendrick’s Gin. Historically, that has been the most amount of cases we have gone through since becoming one of BottleRock’s most valuable sponsors in 2015. Hired 4 talented actors to engage with festival goers to hand out POS, while educating them on the brand. Handed out over 1k of branded Hendrick’s POS items (fans, pins, and playing cards) We also hit a social media engagement milestone, with over 1k impressions and likes through out the 3 day festival Had over 8 influencers / press come to our activation to capture curated content for the brand https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/3ba483b0-7107-4624-b8b5-3e4f1dfee07b/xx.PNG Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/c934bc1a-b4b5-4209-ac28-fc52dfc4ae08/Social+1.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/cba27232-7a2b-4787-b219-8bad0fc83d7d/VinceP_AssignmentE_Priority2_00769.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/995e25e5-374a-4b60-91c0-aace2b3ed591/VinceP_AssignmentE_Priority2_00580.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/c260c009-f86d-4355-90c9-5ad65029bb92/Social+2.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/8cf90e9d-072b-416d-b568-382a22a12ba6/cards.PNG Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/85664ba0-63e8-410a-a995-e8732f3656ff/Carly_AssignmentD_Priority1_00041.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/f34fd860-1ce0-43c0-942f-c465cb275aba/VinceP_AssignmentE_Priority2_00514.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/7ef4e457-1624-4b8f-a8cc-457bbd46bd9b/VinceP_AssignmentE_Priority2_00695.jpg Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/14cc33f1-50c3-40ec-a158-7ea9b25227a2/2.PNG Work - HENDRICK’S GIN X BOTTLEROCK 2021 https://alextcoleman.com/work/smirnoff-seltzer-x-fizz-fight-2019 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606229525286-K83HRYEQ3T3605O4U4AJ/IMG_0836.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 - Challenge / Objective: Sampling experience showcasing Smirnoff Seltzer’s Rosé and Variety Pack to compete in America’s Hard Seltzer Festival & Tasting Competition at the Denver Expo Center. Results: Built out two sampling activations using the Smirnoff Seltzer tentpole festival kit and the Smirnoff Mule van outfitted with over 4,600 roses and Smirnoff Seltzer graphics. Over the course of 1 day we had over 2,000 visitors 600 social media impressions Gave out over 800 branded Smirnoff Seltzer POS items Gave out over 1,000 samples of Smirnoff Seltzer https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230111382-9HAWE2XDON7CGOCYKIKN/Smirnoff%2BSeltzer%2BSponsors%2BFizz%2BFight%2BFirst%2BUzHVs_yDXuHx.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230003377-BDP3TM8C9PYA9XNERF0T/IMG_0843.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230003671-ERSNAN2J0QPYMX933EE2/IMG_0849.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230001172-GLW043DT59KM9NFNXTK0/IMG_0853.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606229997388-Y1HPY04K0EDFBM38F9XK/IMG_0860.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606229998356-8OKAGTDSGPIZHGPGQHV5/IMG_1113.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230001168-0JAPPI3365O7SU4G81NM/IMG_1123.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230016132-8MQYYTQIUE3XV7ALDNMA/IMG_1925.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230016407-N0BMN363QZZ2S252E5UU/IMG_1952.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606230018051-PYUWPBXPTUTH9U3AAK6P/IMG_1964.jpg Work - SMIRNOFF SELTZER X FIZZ FIGHT 2019 https://alextcoleman.com/work/tullamore-dew-x-oeveryone-2020 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1605639398191-NIGICLW3QHE13KCWT0SN/IMG_8878.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 - Challenge / Objective: The O’Everyone program welcomed all to become Irish, even if just for one day. In major markets nationwide, New York City, Los Angeles, Chicago and Denver, Tullamore D.E.W. created life-sized pop-up pubs complete with a customizable bar name, allowing consumers to enter a pub named after them. The idea behind O’Everyone and the pop-ups is a build upon Tullamore D.E.W.’s Beauty of Blend campaign. Allowing a consumer to walk into their “own” Irish Pub allowed the consumer to see the beauty of Irish Pubs are actually the blend of the people that fill them. (March 11th - March 14th) https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1605640968911-XOYTEPIGB4XUOF2P7TG5/TLD+2.png Work - TULLAMORE D.E.W. X O'EVERYONE 2020 - Results: Built out 4 sampling activations using the O’Everyone Irish Pub tentpole festival kit in four markets: New York, Los Angeles, Denver and Chicago Consumer Break Out: New York – Day 1: 409 / Day 2: 481 / Total = 890 Los Angeles – Day 1: 148 / Day: 190 / Total = 338 Chicago – Day 1: 152 / Day 2: 190 / Total = 308 Denver – Day 1: 199 / Day 2: 413 / Total = 612 Projected actuals were 500 consumers per day, per market. Actuals were low due to outbreak of COVID-19 on activation day 1 in New York City with other markets following suit. Over 400 social media impressions per mkt Gave out over 400 Tullamore D.E.W. POS items and t-shirts per mkt (w/ the exception of Chicago) Distributed over 400 Tullamore D.E.W samples per mkt (w/ the exception of Chicago) https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237270022-XGTA7Q1M3MFQYA0TM1O5/IMG_8879.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237270575-SJJNGDXL4KBNRMFF1Z73/IMG_8880.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237270190-D8FJ9N7ZR31WP2VWBZJL/IMG_8881.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237269853-8HW7Q5HWD8EQZ8G3HAN0/IMG_8882.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237270032-YWDB38A3HF1TZ8AKJ8J6/Screen+Shot+2020-11-15+at+10.06.39+AM.png Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606237269460-0F7CN5N4J16CZWP4GBGD/TLD+Home.jpg Work - TULLAMORE D.E.W. X O'EVERYONE 2020 https://alextcoleman.com/work/capital-one-x-iheartradio-music-festival-2017 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255265193-BZAF1ACY24O9KUZ32XUS/IMG_2757.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 - Challenge / Objective: Create an engaging & exclusive VIP experience for selected Capital One card holders at iHeartradio’s Music Festival in Las Vegas. Results: Built an elevated viewing platform and stage with a lounge, backyard games, 2 full bars, photo experience, Wi-Fi, and charging stations Over the course of 1 day we had over 2,000 visitors 1,500 social media impressions Gave out over 3,000 branded Capital One POS items 75% of Wi-Fi users signed up for Capital One’s email subscription Voted best viewing and hang out area by Festival Management https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255410768-VBNZ0910LDM2KH34X5ES/IMG_3168.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255410837-7ER1PNMJ746Z6MUCVRZJ/Picture2.png Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255411562-T5QETHXKFAA6MV7LWXTV/IMG_3022.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606256075479-1BMH7SIIZXFZE9XXO8AB/IMG_2861.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255411079-L8XKYOI3PDNZ1HUFKQ7B/Picture1.png Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255877234-XJ43VJE5C7WBGXUQ5XBO/IMG_2772.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255986725-SHMEET8B9MOKY6YO07W9/Screen+Shot+2020-11-24+at+5.12.28+PM.png Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255915646-H2B7CZXMCMWGA0CFDVMY/IMG_2846.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606256086363-JKIJWJI335UM0U463LNE/Screen+Shot+2020-11-24+at+5.09.56+PM.png Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606255895618-6TVXWEWJ20LX3ZBPTBY0/IMG_2800.jpeg Work - CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017 https://alextcoleman.com/work/pandora-jewelry-x-coachella-music-festival-2016 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606269820484-HFQ7L6HHHLFLBW5VYE5S/P+15.jpg Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 - Challenge / Objective: Create and build an Alice and Wonderland / garden like sponsorship activation that will connect with festival goers while promoting Pandora Jewelry’s new “wrapped in leather” line at Coachella Music Festival. Results: Constructed an elevated and surreal “gardenesque” environment inside a 40’x40’ tent in the middle of the desert with A/C, Wi-Fi, 2 photo experiences, lounge, and POS jewelry station. Over the course of 2 weekends we had over 6,000 visitors 2,000 social media impressions from the selfie mirror Bracelet sales increase by 50% from weekend 1 to weekend 2 70% of wifi users signed up for Pandora Club emails #festvialready posts were favorited over 500,000 times https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606415289753-MGD18UM1CAI5PUIG21O1/Screen+Shot+2020-11-26+at+1.25.57+PM.png Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270007843-DYRBC22DXLQ1LIZ6BA72/PJ+2.png Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270009189-EJII0TNPTGPM4C2Q0XU4/PJ+3.png Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270010914-JTWH2FAC34OCAVJJM04H/PJ+5.jpg Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270016457-D0ZVT27IRIXBZ4XRPVDI/PJ+6.jpg Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270020670-LA1MN06Z4YTDPZH6JT1X/PJ+7.jpg Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016 https://images.squarespace-cdn.com/content/v1/5fb3fe320723cb2bed86dce2/1606270025473-P3MEJG3O80C5W2QVIRL4/PJ+8.jpg Work - PANDORA JEWELRY X COACHELLA MUSIC FESTIVAL 2016