PANDORA JEWELRY x COACHELLA 2016
Role: Production Manager
Agency: Revolution Marketing
Dates: April 15th - April 24th, 2016 (Both Festival Weekends)
Challenge / Objective: Create and build an Alice and Wonderland / garden like sponsorship activation that will connect with festival goers while promoting Pandora Jewelry’s new “wrapped in leather” line at Coachella Music Festival.
Results: Constructed an elevated and surreal “gardenesque” environment inside a 40’x40’ tent in the middle of the desert with A/C, Wi-Fi, 2 photo experiences, lounge, and POS jewelry station.
Over the course of 2 weekends we had over 6,000 visitors
2,000 social media impressions from the selfie mirror
Bracelet sales increase by 50% from weekend 1 to weekend 2
70% of wifi users signed up for Pandora Club emails
#festvialready posts were favorited over 500,000 times
