VECTOR MEDIA x EXPERIENTIAL CONSULTING 2026
Role: Experiential Consultant
Agency: Vector Media
Challenge / Objective: Hired as an Experiential Consultant at Vector Media, the core challenge was to design, build, and operationalize a scalable experiential marketing capability within an organization historically rooted in out-of-home media. This role required both strategic vision and hands-on execution to transform experiential from an opportunistic offering into a structured, revenue-driving business unit.
Key responsibilities included developing a cohesive internal strategy that defines Vector Media’s positioning in the experiential landscape, identifying high-value opportunities across markets, and aligning experiential offerings with existing media assets. This involved creating clear frameworks for go-to-market strategies, pricing models, and integrated campaign solutions that resonated with clients and agencies.
A critical component of the role was establishing and standardizing the RFP and RFI process—building templates, workflows, and best practices that enable efficient, competitive, and insight-driven responses. This included collaborating cross-functionally with sales, marketing, operations, and creative teams to ensure consistency, speed, and quality in all proposals.
Additionally, the role focused on developing internal capabilities by introducing tools, playbooks, and training that empower teams to ideate, sell, and execute experiential programs confidently. This included vendor sourcing strategies, partnership development, and operational guidelines to ensure seamless execution at scale.
Ultimately, the challenge lied within bridging strategy and execution—creating a repeatable, scalable experiential offering that enhanced Vector Media’s value proposition, drives new revenue streams, and positions the company as a credible, innovative player in the experiential marketing space.
Results: Experiential consultant for Vector Media from October 2025 - January 2026
Developed and implemented a comprehensive experiential go-to-market strategy, establishing a clear positioning for Vector Media within the experiential marketing landscape.
Built and standardized the RFP/RFI response process, including templates, timelines, and cross-functional workflows, reducing turnaround time and improving proposal quality.
Created a scalable experiential playbook outlining best practices for ideation, pricing, vendor sourcing, and execution, enabling internal teams to confidently sell and deliver programs.
Identified and secured strategic vendor and production partners, expanding the company’s ability to execute diverse experiential activations across key markets.
Collaborated with sales teams to concept and pitch experiential campaigns, directly contributing to new business opportunities and incremental revenue pipelines.
Designed integrated campaign frameworks that combined out-of-home media with experiential activations, increasing overall client value and differentiation in pitches.
Established pricing models and budget guidelines for experiential programs, ensuring consistency, profitability, and competitive positioning.
Streamlined internal communication and approval processes for experiential initiatives, improving efficiency and reducing operational friction.
Supported live campaign planning and execution, ensuring operational feasibility and alignment with client objectives and brand standards.
