BEATS BY DRE MEXICO CITY X RUNNING FESTIVAL 2018
Role: Producer
Agency: EventsTag
Challenge / Objective: Create a listening experience to showcase Beats By Dre’s new Studio Headphones during the middle of live music festival. This was to show how effective the noise cancelation quality was in each pair of headphones.
Results: Built a custom fabricated headphone display area for consumers to engage with all the different versions and types of Beats By Dre headphones. On the other-side of the activation we included our capture pods that allowed consumers to create unique content that they can't capture using their own devices. This included motion tracking technology mixed with audio.
Over the course of 1 day we had over 5,000 visitors
4,500 social media impressions
Captured over 5,000 registered consumers
