SMIRNOFF SELTZER X FIZZ FIGHT 2019
Role: Program Manager
Agency: MKTG
Challenge / Objective: Sampling experience showcasing Smirnoff Seltzer’s Rosé and Variety Pack to compete in America’s Hard Seltzer Festival & Tasting Competition at the Denver Expo Center.
Results: Built out two sampling activations using the Smirnoff Seltzer tentpole festival kit and the Smirnoff Mule van outfitted with over 4,600 roses and Smirnoff Seltzer graphics.
Over the course of 1 day we had over 2,000 visitors
600 social media impressions
Gave out over 800 branded Smirnoff Seltzer POS items
Gave out over 1,000 samples of Smirnoff Seltzer
