DELTA AIRLINES X DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023
Role: Senior Producer
Agency: Momentum WW
Challenge / Objective: Delta Sync Wi-Fi came to life for holiday shoppers in NYC with a Flatiron storefront takeover December 14-17, 2023. A incredible series of holiday window displays told the story of how you can customize your travel with Delta Sync Wi-Fi and all its partners. Holiday consumers were encouraged to scan a QR code in each window to launch a mobile experience where they could customize their own holiday journey and then enter for a chance to win a Delta Air Lines gift card. Inside, guests could escape the cold and grab a complimentary drink, snack and gifts from Delta Sync Wi-Fi brands, while learning more about Delta Sync.
Activation Hours & Location:
Location: Iron23, 29 W 23rd St, New York, NY
Thursday, December 14: 12pm-4pm (Invite Only) & 5:30pm-8pm (Private Cocktail Hour)
Friday, December 15: 12pm-6pm
Saturday, December 16: 12pm-6pm
Sunday, December 17: 12pm-4pm
Results: Our activation was a full venue take over at Iron23 using over 40’x40’ of their raw space, transforming it into the world of Delta Sync while ensuring we had a monumental focus on their premier partners. T-Mobile, Atlas Obscura, Walmart +, Paramount +, New York Times Games and Resy. The exterior of the space was fully wrapped in Delta and Partner creative, while executing (6) custom window diorama build outs. Interactive touchpoints inside included seamless registration through QR development to sign up to win a free domestic trip through Delta, Lounge Area by Paramount + to view their new streaming service, elevated and catered beverage station, custom holiday calligraphy cards and a personalized gifting station.
Attendance = 1.8k
Exterior Window Impressions = 37.6k
Exterior Window Engagements = 3.9k
Average Engagement Time = 22 Minutes
Window QR Scans = 1.8k
Digital Game Participants = 2k
Sweeps Entries = 1.1k
DELTA SYNC Wi-Fi HOLIDAY ACTIVATION 2023
