HENDRICK’S GIN X SEA HEAR NOW 2024
Role: Director of Production
Agency: Momentum WW
Challenge / Objective: Hendrick's Gin made a impact at the Sea Hear Now Music Festival at Asbury Park, NJ where attendees enjoyed an electrifying lineup featuring headliners such as Noah Kahan, The Black Crowes and Bruce Springsteen. Hendrick's Gin showed up with one of kind 14’H x 10’W floral archway and interactive experience with the signature Hendrick's Boar Bar at the beach, enhancing the environment of the festival sitting in a 20’x 20’ footprint. The combination of live music, ocean front stages, and Hendrick's Gin's brought in the perfect connection for a key activation where consumers could enjoy music, the brand world of Hendrick’s and a crafted cocktail experience.
Results: Our activation space was roughly 20’ x 20’ and the build was , installed in (2) days.
Over the course of (2) days (Sep 14, 2024 – Sep 15, 2024) we sold over 8k cocktails with a festival attendance of 35k
From 2023 to 2024 we sold 2k more cocktails due to an enhanced activation with increased consumer dwell time
Hired 2 talented samplers to engage with festival goers to hand custom branded fans, polaroids, and water bottles
Handed out over 2k of branded Hendrick’s POS items
We also hit a social media engagement milestone, with over 2k impressions and likes through out the 2 day festival
Had over 6 influencers / press come to our activation to capture curated content for the brand
