HENDRICK’S GIN X BOTTLEROCK 2021
Role: Senior Producer
Agency: Momentum WW
Challenge / Objective: The return of Hendrick’s Gin at BottleRock 2021, included us bringing back the monumental 3 Story Bar. This particular asset has been known to be one of Hendrick’s most eye-catching activations with several touch points, interactive elements and photo worthy moments that speaks volume to the brand and festival goers. With only a month of pre-production we were able to produce the top voted best brand activation, which had the highest volume in liquor sales.
Results: Our activation space was roughly 25’ x 25’ and the build was over 22’W x 20’D x 20’ H, installed in 2 days.
Over the course of 3 days (Sep 3, 2021 – Sep 5, 2021) we went through over 145 cases of Hendrick’s Gin.
Historically, that has been the most amount of cases we have gone through since becoming one of BottleRock’s most valuable sponsors in 2015.
Hired 4 talented actors to engage with festival goers to hand out POS, while educating them on the brand.
Handed out over 1k of branded Hendrick’s POS items (fans, pins, and playing cards)
We also hit a social media engagement milestone, with over 1k impressions and likes through out the 3 day festival
Had over 8 influencers / press come to our activation to capture curated content for the brand
