PIXEL X LABCORP 2021
Role: Senior Program Manager
Agency: Publicis
Challenge / Objective: Worked with a team of in house creatives to create a :15 & :30 spot showcasing Labcorp’s new partnership with Pixel, an at home COVID-19 testing service.
Results: Spent over a month of pre-production developing the digital narrative; while simutanealously generating a product shot list to be leveraged in paid media assets, web content, social channels…etc. Media and spots were trafficked via banners and connected TV.
:30 PIXEL X LABCORP
