HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025
Role: Director of Production
Agency: Momentum WW
Challenge / Objective: Design and Fabricate (6) turnkey Hendrick’s Gin sampling carts for the Regional Marketing teams to use on the West, Central and East markets. (4) months were dedicated to bringing this asset to life, which involved budget, creative, fabrication, drafting, media / PR, process planning and the initial launch to ensure the overall program and build were a success.
Results: This asset launched in February of 2025 for all (3) key Regional Markets to use for their local events. After the carts were deployed our agency manages the logistics for each event. The setup is done with local support, since we fabricated the asset for ease of setup, live management, dismantle and shipping.
Cart DIMs = 8’6’’ L x 3’ 5’’ W x 9’ 5’’ H
Freight = (2) Medium Sized Crates for ease / cost efficiency of transport
Install & Dismantle Time = 2hrs
Setup Requirements = (2) people who can lift at least 25lbs
Intended Use = These carts will be used at tradeshows, music festivals, charity events, golf tournaments, on and off premise.
HENDRICK'S GIN X CUCUMBER LEMONADE REGIONAL CART 2025
