HENDRICK’S GIN X HOUSE OF WONDERS 2024
Role: Director of Production
Agency: Momentum WW
Challenge / Objective: The third and final year we produced another unforgettable the Hendrick's Gin activation for this years Tales of the Cocktail in New Orleans, LA - Hendrick’s Gin House of Wonders. Returning to the well known venue, Race & Religious Hendrick's Gin once again brought the space to life, executing a 360 degree interactive and vivid imaginative experience for our consumers.
Each space within the venue had it’s own Hendrick’s Gin touch making it extremely captivating. We brought in a living bush in the primary bedroom themed after a grand orchard, guests were delighted by an oyster shucker stationed in the bathroom, providing a delightful bite while bringing the brand to life. We turned the third floor into the exhilarating world of Club Cucumber which quickly became the most sought after club at Tales of the Cocktail, with lights, ground fog and an extensive cocktail program / bar.
Results: Our activation took over the entire estate of Race and Religious, (3) property houses, over (6) rooms, installed in (2) days and live for (1)
We went live on Wednesday, July 24th from 12pm - 6pm, with over 1500 guests and served 2500 cocktails along side (4) different elevated food options, (6) experiences (15) actors, and contracted (6) world renowned bar teams from across the world.
We hired (8) talented samplers to engage with consumers to hand custom branded fans, parasols, masks and water bottles, while encouraging them to experience the House of Wonders journey
Handed out over 2k of branded Hendrick’s POS items
We also hit a social media engagement milestone, with over 4k impressions and likes through out the 1 day event
Had over 10 influencers / press come to our activation to capture curated content for the brand
HENDRICK’S GIN HOUSE OF WONDERS @ TALES OF THE COCKTAIL 2024
