CAPITAL ONE X iHEARTRADIO MUSIC FESTIVAL 2017
Role: Production Manager
Agency: Revolution Marketing
Challenge / Objective: Create an engaging & exclusive VIP experience for selected Capital One card holders at iHeartradio’s Music Festival in Las Vegas.
Results: Built an elevated viewing platform and stage with a lounge, backyard games, 2 full bars, photo experience, Wi-Fi, and charging stations
Over the course of 1 day we had over 2,000 visitors
1,500 social media impressions
Gave out over 3,000 branded Capital One POS items
75% of Wi-Fi users signed up for Capital One’s email subscription
Voted best viewing and hang out area by Festival Management
